Well-Being & Business Coach, NLP Master Trainer and ICF Coach, ultramarathon runner, and sports and nutrition expert. Since 2014, he has helped 15,000 employees of major companies to make simple yet lasting improvements to their lifestyle and performance.
Prior to this, he worked in sales for over 15 years as a senior manager and entrepreneur in the world of information technology. By structuring his life around physical and mental well-being, Max has successfully achieved an enviable string of professional and sporting goals: he has run numerous marathons and desert ultramarathons and has also been the top global account manager and sales director for two prestigious software multinationals.
Passionate about performance, he has dedicated a significant chunk of his life to studying the best strategies to improve physical well-being and results. Among those he has personally coached over the years, the singer and Paralympic champion Annalisa Minetti deserves a special mention.
He works with the Italian Athletics Federation as an instructor and fitness coach and collaborates with Roma Tre University as a scientific researcher working in the field of business training and coaching, focusing in particular on the issue of well-being.